Abstract: A system and corresponding method of providing access to electronic media content by associating a content access time period with the electronic media content, providing a uniform resource locator (URL) to the content at a publication time, receiving a content access request from at least one content requesting entity, determining a type of requesting entity of the at least one content requesting entity, providing access to the content via the URL, based on the determining of the type of requesting entity, to the at least one content requesting entity from the publication time until an expiration of the content access time period, and providing a subscription query, based on reaching the expiration of the content access time period, to the at least one content requesting entity.