Abstract: The present application is directed to systems and methods for providing virtualized advertising in a simulated view of a real event. A virtualization engine may generate a virtual environment modeled on a real world environment in which the event occurs. Virtual advertisement placement locations may be identified in the virtual environment as corresponding to a physical location in the real environment, such as a billboard, raceway signage, sky writing, vehicle livery advertisements, or other such locations and virtual advertisements may be dynamically changed, may be animated or moving, or otherwise may be modified based on a user profile or motion of a virtual camera within the virtual environment.