Abstract: A method and system deliver media content. Multiple first requests for media content are received and first key phrases are extracted into a dictionary. Second media content requests and associated context are collected for media content served to a latent interest audience. The context is used to obtain candidate key phrases. For each of the contexts, the candidate key phrases that match the first key phrases are determined. A subset of the matching candidate key phrases are assigned to the campaign. The subset of matching candidate key phrases is expanded using semantic similarity and stored in a second table. A new media content request that does not include an explicit user identification is received. Based on the new media content request, new request key phrases are determined and compared to the expanded subset. Campaigns with intersections are selected and utilized to deliver media content.

Abstract: A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Abstract: A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Abstract: A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Abstract: A system and method provide media content based on a household when out- of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Abstract: A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element identification is aliased with the first ICH. A second request (that includes the first data element identification) for media content is received that originates from a second IP address that corresponds to a non-household IP address. In response to the second request and the aliasing, media content is retrieved (based on the first ICH) and transmitted to the first user at the second IP address.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: In one aspect, there is provided a method for polling, by a script at a browser, one or more servers by sending messages to the one or more servers. The one or more messages may solicit one or more bids for presenting an ad at the browser. The one or more messages may also enable access to information at the browser. The information may be relevant to the one or more servers making the one or more bids. The script may receive one or more responses from the one or more servers. The one or more responses include the one or more bids. The script may also evaluate the one or more bids, and select one of the bids based on the evaluation.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system provide the ability to select media content and an advertisement to be displayed by a user/user device. In response to a received request for media content (e.g., by a broadcast programming provider or content provider) from a particular user device (e.g., a subscriber receiver station or thin client device), a real-time auction is conducted to select a winning advertisement. The auction includes the dynamic request and receipt of a bid, a determination of the winning bid, and the providing of the winning advertisement to be displayed with the media content.

Abstract: Methods and apparatus, including computer program products, related to query language function in-lining. In general, data characterizing a query in accordance with structured query language format is received. A determination is made as to whether the query includes qualified function calls. If the query includes the qualified function calls, operations are performed that include: mapping available values from the qualified function calls to available parameters of the qualified functions referred to by the qualified function calls; replacing the qualified function calls with data derived from a body of code to be executed when a corresponding function is called, where the replacing is to generate a modified query and the data derived from the body of code is based on the mapping; and providing the modified query to be executed as a substitute for an original version of the query.

Abstract: In one aspect, there is provided a method for polling, by a script at a browser, one or more servers by sending messages to the one or more servers. The one or more messages may solicit one or more bids for presenting an ad at the browser. The one or more messages may also enable access to information at the browser. The information may be relevant to the one or more servers making the one or more bids. The script may receive one or more responses from the one or more servers. The one or more responses include the one or more bids. The script may also evaluate the one or more bids, and select one of the bids based on the evaluation.