Abstract: A system and method for generating challenges and awarding promotional awards through a gamified social network. The system and method creates a competitive challenge through a network, such as a social network, by providing challenges that have a theme, and enabling a user or a group in a network to participate in performing, evaluating, commenting, and receiving promotional awards based on achievement of the challenge. The method enables users to participate in the challenge alone or challenge group members of the network to participate in the challenge. Users can evaluate performance of the challenge, the user, or the group participating in the challenge. Users can interact with the group and the network about the challenges or performance of the user or group. Promotional awards can be awarded to the user or group who successfully accomplishes the challenge, so as to monetize the system and method.