Abstract: A vehicle seat comprises a seat bottom having a bottom cushion and a seat back coupled to the seat bottom with the seat back having a back cushion. At least one of the bottom cushion and the back cushion defines a passage. The vehicle seat further comprises a blower assembly coupled to one of the seat bottom and the seat back. The blower assembly comprises a housing and a stator, which is coupled to the housing and comprises a plurality of driving coils. The blower assembly further comprises a rotor rotatably coupled to the housing about a rotational axis, with the rotor comprising a plurality of permanent magnets arranged to generate a flux concentrated on the driving coils. The blower assembly further comprises an impeller coupled to the rotor to rotate about the rotational axis to generate a flow of air through the passage.