Abstract: Systems, apparatuses and methods for dynamic targeting of advertising campaigns to consumers are described, which systems, apparatuses and methods may enable a merchant to offer an exclusive price point to one or more consumers that may be particularly receptive to the exclusive price point. An example system for providing an exclusive price point to a consumer for products in an electronic shopping cart of the consumer includes a processor, storage, and memory with instructions for hosting an electronic marketplace, gathering and generating product and consumer data, and/or providing affinity data to a merchant for use in targeting an advertising campaign.