Abstract: Various apparatus, systems and methods for an electro-luminance display on a garment are described. An apparatus comprises an electro-luminance portion being configured to display a graphic image. The electro-luminance portion is further configured to removably join to an outside surface of the garment. A housing is configured to removably join to a back side of the electro-luminance portion. A processor is contained within the housing and coupled to the electro-luminance portion. The processor is configured to control functions of the electro-luminance portion. A transceiver system comprises a receiver contained within the housing. The receiver is configured to receive GPS location information and communicate the GPS location information to the processor where the processor is operable to control the electro-luminance portion based in part on the GPS location information.