Abstract: A computer-implemented process includes receiving with an eCommerce platform from a user over a network a first product-search keyword, generating to a display of the user a graphical user interface (GUI) including a first selectable icon showing the first keyword, a first selectable image of a first product and a first connector between the first icon and first image, the first connector indicating that the first product was previously purchased using the eCommerce platform in response to the platform receiving the first keyword, and in response to user selection of the icon, generating to the GUI a set of performance indicators characterizing an advertising campaign associated with at least one of the first keyword and first product within the eCommerce platform.