Abstract: The present disclosure describes methods and systems of managing digital marketing plans. In an aspect, a media plan across digital marketing platforms can be added and managed. Assets of digital marketing content are received from a user to create a library for campaigns and advertisements at the digital marketing platforms. Advertisements may be automatically created and submitted to the platforms. Performance data on the campaigns and advertisements may also be retrieved. In addition, the user may be allowed to customize metrics defined by the variables from the performance data. The user may then review the status of the campaigns and get notification of alerts based on the performance date and the customizable metrics.