Abstract: A holder for a fishing hook, line, leader or the eye of a sinker comprises a pliable holder body having a plurality of hook fasteners at one end and a plurality of loop fasteners at the other end whereby the hook, line, leader or sinker is held between said hooks and loops when fastened together. The interstices between the meshed hooks and loops allows the hook, line, leader or sinker to air dry after use. The body portion include a longitudinal shot defined therein for accomodation of a fishing line guide mounted on a rod. When placed about a fishing rod in its holding position with the line guide being fitted through the slot, the holder's axial movement along the fishing rod is restrained.