Abstract: A method for providing a service transaction for a mobile device of a user at a point of sale (POS) of a supplier, wherein the method comprises the steps of sending (S2) by said mobile device an individual supplier code (SC) read (S1) by said mobile device from a supplier tag located at the point of sale (POS) of said supplier to a server of a service provider; returning (S5) a service valid message (SVM) by said server of said service provider to the mobile device if the supplier code (SC) belongs to a registered supplier of the respective service; and performing (S6) a service transaction of the respective service at the point of sale (POS) of the registered supplier in response to the service valid message (SVM) received by the mobile device.

Abstract: The invention provides a system and a method for providing at least one electronic coupon (EC) to a user of a mobile device for goods or services, wherein said electronic coupon (EC) is transmitted by an electronic coupon server to said mobile device depending on a current position of said mobile device and locations of point of sale (POS) of registered suppliers offering said goods and services, wherein the current position of the mobile device is detected by an application executed by a computation unit of the mobile device. Moreover the measurement of the coupon redemptions based on a heuristic comprising the redemption of the user at the point of sale (POS) and transmitted context factors such as but not limited to distance from the mobile device to the POS, opening hours, etc.