Abstract: A software as a service platform employing novel means and methods to do algorithmic generation, qualification, and ranking for potential sales leads targeting a wide range of products that fall under the category of human consumable nondurable goods. By utilizing a wide range of qualitative and quantitative product, sales, and purchaser data as well as manual, hybrid, or algorithmic methods to extract meaningful features from this data and classifiers based on a variety of predictive models such as statistical models, rulesets, clustering models, neural networks, bayesian models, support vector machines, decision trees, graphs, regression models, and many others, the present invention provides a novel framework for the generation, qualification, and ranking of potential sales leads for human consumable nondurable goods.