Patents by Inventor FengPing Zeng
FengPing Zeng has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 8566160Abstract: A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.Type: GrantFiled: September 30, 2010Date of Patent: October 22, 2013Assignee: Yahoo! Inc.Inventors: Bo B. Zhang, Fengping Zeng, Siyu You
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Patent number: 8548853Abstract: A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.Type: GrantFiled: June 8, 2005Date of Patent: October 1, 2013Assignee: Microsoft CorporationInventors: Benyu Zhang, Fengping Zeng, Hua-Jun Zeng, Li Li, Tarek Najm, Wei-Ying Ma, Ying Li, Zheng Chen
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Publication number: 20120259702Abstract: A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.Type: ApplicationFiled: September 30, 2010Publication date: October 11, 2012Applicant: YAHOO! INC.Inventors: Bo B. Zhang, Fengping Zeng, Siyu You
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Publication number: 20120078715Abstract: A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.Type: ApplicationFiled: December 2, 2011Publication date: March 29, 2012Applicant: MICROSOFT CORPORATIONInventors: Li Li, Tarek Najm, Ying Li, Zheng Chen, Hua-Jun Zeng, Ke Tang, Zhifeng Yang, FengPing Zeng, Xianfang Wang, Xiafeng Dai, Benyu Zang, Jian Wang
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Patent number: 8122049Abstract: A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.Type: GrantFiled: March 20, 2006Date of Patent: February 21, 2012Assignee: Microsoft CorporationInventors: Li Li, Tarek Najm, Ying Li, Zheng Chen, Hua-Jun Zeng, Ke Tang, Zhifeng Yang, FengPing Zeng, Xianfang Wang, Xiaofeng Dai, Benyu Zhang, Jian Wang
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Publication number: 20070219955Abstract: A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.Type: ApplicationFiled: March 20, 2006Publication date: September 20, 2007Applicant: Microsoft CorporationInventors: Li Li, Tarek Najm, Ying Li, Zheng Chen, Hua-Jun Zeng, Ke Tang, Zhifeng Yang, FengPing Zeng, Xianfang Wang, Xiaofeng Dai, Benyu Zang, Jian Wang
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Publication number: 20070005649Abstract: The invention provides a method of creating contextual titles for web pages or documents. The method includes the extracting of phrases from a web page or document. The phrases are evaluated for use as contextual titles for the web page or document. The contextual title is utilized to access the web page or document by users.Type: ApplicationFiled: July 1, 2005Publication date: January 4, 2007Applicant: Microsoft CorporationInventors: Jian Wang, Fengping Zeng, Hua-Jun Zeng, Benyu Zhang, Zheng Chen, Chenxi Lin, Bing Sun
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Publication number: 20060282309Abstract: A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.Type: ApplicationFiled: June 8, 2005Publication date: December 14, 2006Applicant: Microsoft CorporationInventors: Benyu Zhang, Fengping Zeng, Hua-Jun Zeng, Li Li, Tarek Najm, Wei-Ying Ma, Ying Li, Zheng Chen
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Publication number: 20060259356Abstract: A method is provided to ubiquitously promote products or services provided by a plurality of advertisers across a plurality of content-based applications. The method may include receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications.Type: ApplicationFiled: May 12, 2005Publication date: November 16, 2006Applicant: Microsoft CorporationInventors: Benyu Zhang, Fengping Zeng, Hua-Jun Zeng, Li Li, Wei-Ying Ma, Ying Li, Zheng Chen, Tarek Najm