Abstract: A system may receive a network address to be validated to determine whether the network address is associated with a toll-free data service. The system may perform a validation operation to validate that the network address is associated with the toll-free data service. The validation operation may be based on a key identifier associated with the network address or a network address signature associated with the network address. The key identifier may correspond to a security key used to create the network address signature. The network address signature may be created using the security key. The system may determine whether to bill a first party or a second party for data usage associated with the toll-free data service based on the validation operation. The system may provide information that identifies whether to bill the first party or the second party for the data usage associated with the toll-free data service.

Abstract: A device may receive information that identifies a toll-free data service campaign to be tested. The device may receive information that identifies a network to be used to test the toll-free data service campaign. The device may deploy the toll-free data service campaign on the network by deploying a campaign rule, associated with the toll-free data service campaign, that identifies a condition for charging a content provider, associated with the toll-free data service campaign, for data used by a mobile device in association with the toll-free data service campaign. The device may determine a testing criteria for testing the toll-free data service campaign on the network. The device may test the toll-free data service campaign on the network using the testing criteria. The device may determine a test result based on testing the toll-free data service campaign, and may provide information that identifies the test result.

Abstract: A device may determine a campaign rule for providing a toll-free data service to a mobile device associated with a user. The campaign rule may identify a condition for charging a service provider, associated with the toll-free data service, for data used by the mobile device in association with the toll-free data service. The device may determine an efficiency metric associated with the user. The efficiency metric may be determined based on providing toll-free data services to the user or a set of users associated with a demographic with which the user belongs. The device may analyze the efficiency metric based on the campaign rule. The device may selectively provide the toll-free data service to the mobile device, associated with the user, based on analyzing the efficiency metric.