Abstract: Provided are a live broadcast message display method and apparatus. The method comprises: when it is detected that a time interval between the current time and the time when a live broadcast message is last acquired is equal to a target message acquisition interval, sending a present message acquisition request to a server, and receiving live broadcast messages returned by the server and an updated target message acquisition interval; determining a message rolling rate according to the updated target message acquisition interval and the number of live broadcast messages returned by the server; and according to the determined message rolling rate, displaying the live broadcast messages in a rolling manner in a display area.