Abstract: System and method of data collection in a virtual environment to study the behavior of a user regarding the virtual environment stimuli, comprising: Peripheral Control Devices, Peripheral Representation Devices, and Peripheral Capture Devices; a Processor, for processing information of the virtual environment and the behavior of the user; a storage medium, configured with an Application module to provide the virtual environment; a dedicated storage medium, for storing a database with information provided by the Application module of the virtual environment and the behavior of said user; and Visualization means configured to display graphical representation of said user behavior illustrated by a Core On-Line Module with the database through dedicated storage; wherein said peripheral devices include a virtual reality lens, portable headphones and a peripheral capture device for a eye tracking, to record the eye movement of said user in this virtual environment, within the virtual reality lens.

Abstract: A system and method of data collection in a virtual environment to study the behavior of a user with respect to virtual environment stimuli are disclosed.