Abstract: A system and method is provided for incorporating a wagering activity into an electronic commerce transaction. The system preferably includes a host device in communication with at least a user device and a merchant device via the Internet. If the merchant does not offer the wagering activity, the user may shop for items offered by the merchant via the host's website. When an item is selected by the user, the item is placed in the host's shopping cart (i.e., the host's virtual shopping cart on the merchant's website). If the user decides to participate in a wagering activity, user payment information is used to transfer funds (e.g., a wagering amount) to the host. If the user wins, host payment information is provided to the merchant and used to purchase the item from the merchant. The item is then provided (shipped) to the user.

Abstract: A system and method is provided for incorporating a wagering activity into an electronic commerce transaction. The system preferably includes a host device in communication with at least a user device and a merchant device via the Internet. If the merchant does not offer the wagering activity, the user may shop for items offered by the merchant via the host's website. When an item is selected by the user, the item is placed in the host's shopping cart (i.e., the host's virtual shopping cart on the merchant's website). If the user decides to participate in a wagering activity, user payment information is used to transfer funds (e.g., a wagering amount) to the host. If the user wins, host payment information is provided to the merchant and used to purchase the item from the merchant. The item is then provided (shipped) to the user.

Abstract: A system and method is provided for incorporating a wagering activity into an electronic commerce transaction. The system preferably includes a host device in communication with at least a user device and a merchant device via the Internet. If the merchant does not offer the wagering activity, the user may shop for items offered by the merchant via the host's website. When an item is selected by the user, the item is placed in the host's shopping cart (i.e., the host's virtual shopping cart on the merchant's website). If the user decides to participate in a wagering activity, user payment information is used to transfer funds (e.g., a wagering amount) to the host. If the user wins, host payment information is provided to the merchant and used to purchase the item from the merchant. The item is then provided (shipped) to the user.

Abstract: A system and method is provided for incorporating a wagering activity into an electronic commerce transaction. The system preferably includes a host device in communication with at least a user device and a merchant device via the Internet. If the merchant does not offer the wagering activity, the user may shop for items offered by the merchant via the host's website. When an item is selected by the user, the item is placed in the host's shopping cart (i.e., the host's virtual shopping cart on the merchant's website). If the user decides to participate in a wagering activity, user payment information is used to transfer funds (e.g., a wagering amount) to the host. If the user wins, host payment information is provided to the merchant and used to purchase the item from the merchant. The item is then provided (shipped) to the user.

Abstract: Methods for completing an electronic commerce transaction based on at least one virtual coin flip. Users of electronic commerce place items for purchase in shopping carts and provide payment information, they may pay for or possibly wager for the items with coin flip(s). In cases where the where a user properly predicts correct coin flip result(s), the user receives items without charge. If not, the user pays for the items (or a portion of the items if more than one coin flip prediction is made). A user may challenge another user during checkout and wager the cost of one shopping basket against the other. A wagering fee may deducted by a third party during the transaction. The third party, which may be a different entity than the shopping entity may be awarded a commission by the shopping entity that equals a percentage of the items wagered on.