Abstract: A process for the production of a liquid detergent composition comprising the steps of: providing an aqueous solution free of perfumes through a main stream; providing a second solution comprising at least one perfume and at least one material selected from the group consisting of surfactants, organic solvents, carboxylic acids, and mixtures thereof, through a first side stream, wherein the ratio of said perfume to said at least one material is from 0.05 to 0.5; providing at least a third solution comprising at least one aesthetic component and/or finishing component, through at least one second side stream; and mixing the solutions to provide the liquid detergent composition. The second solution is mixed with the aqueous solution at a first confluence region of said main and first side streams and the at least third solution is mixed therewith at, at least one, second confluence region, said at least one second confluence region being downstream said first confluence region.