Abstract: An electronic advertisement includes an ad layout that defines at least one element, the element referring to media content for the electronic advertisement. The media content including text in vector format, a border that is scalable without loss in fidelity, and logic that enables swapping an image based on a change in display characteristics of the electronic advertisement.

Abstract: Described is a technology by which a piece of content is selected from among at least two pieces of content in response to a request to return content. The selection is based on an evaluation of current state data against the properties/characteristics of the content. For example, the state data may define a currently available size; each piece of content has associated size properties (e.g., height and width ranges) that can be matched in the selection process. In a layout system, a parent container may request content from a child container that is associated with the selection process. The selection process may, for example, evaluate the child's pieces of content in an evaluation order, with the first appropriate matching piece of content selected. If no content matches, a default piece of content, or a code that indicates that no content is to be shown, is returned.

Abstract: Various technologies and techniques are disclosed that provide ways to position, size, and/or anchor page elements for display on varying output devices. A user can assign rendering specifications to both text and graphic elements. Rendering specifications include, but are not limited to width, height, anchor(s), and/or offset(s) to one, some, or all page elements. Page elements will appear in the positions and relationships to each other as specified in the source document.

Abstract: Embodiments provide for systems, methods, and computer program products for optimizing content rendered at a display unit by dynamically formatting the content layout based on a display unit's parameters. For example, content is received from a server. The content is capable of being rendered at a number of remote display devices with various display parameters. In addition, a number of display rules are also received. The display rules specify how content should be rendered in terms of content layout and properties by the remote display devices based on the parameters of the display devices. The display rules are compared with the parameters of a display device that is used to render the content. Based on the comparison, at least one of the display rules is applied such that the layout of the content on the display device is optimized for the particular parameters of the display device.

Abstract: Aspects of the subject matter described herein relate to arranging content in single and multi-column formats to be displayed using a graphical user interface (GUI). Aspects also relate to utilizing user feedback to determine available screen area for displaying multiple items of the content and arranging and formatting the content for display using heuristics (e.g., rules or logic) that provide guidelines for arranging the content in a readable format while utilizing the available area indicated by the user.

Abstract: Determining document layout between different views is disclosed. The content of the document is reformatted between layouts while user experience elements are persisted between views. In general, a user may switch between document views. An anchor point for a first view is identified and the anchor point is mapped to the content of the new view. The anchor point is positioned in the new view to allow a smooth user transition between views. Zooming ratios and selections may be persisted between views to create continuity between views. Objects may be reformatted between views to best fit the view.

Abstract: Methods, systems, and computer-readable media for enhanced layout editing of one or more child objects within a container displayed by a computer system are disclosed. Editing first involves detecting a layout edit operation for a child object displayed on a video display of a computer system. A request is then sent via an application program interface provided by an abstraction layer to initiate editing of the object layout by the abstraction layer. The abstraction layer receives the edit operation request and determines the layout limitations and type of parent object or container in which the child object is displayed based on properties related to the child object to be edited. The abstraction layer reads a set of properties related to the object and the container in which the object is displayed.

Abstract: A method of rendering a graphical component of a web page on the display of a computer is provided. The computer has an appearance manager that is adapted to render a graphical component upon receiving a request for the graphical component. The method includes a request by the web page for a graphical component to be rendered on the display. Next, it is determined whether a defined theme META tag is present in the web page. If the theme META tag is present, the rendering request for the graphical component is routed to the appearance manager of the computer. Upon receiving the rendering request, the appearance manager assigns themed appearance characteristics to the graphical component and renders the graphical component on the display.

Abstract: Methods and systems are provided for preparing for presentation a graphical element in a computer application program. The methods independently execute measurement and arrangement procedures. A data structure, sets of executable procedures, and computer-readable media are also provided for facilitating the preparation for presentation of a graphical element.