Abstract: Systems and methods for predicting virality of a content item are disclosed. A method includes: receiving a social network structure; identifying communities within the social network structure, where communities are identified as dense subnetworks in the social network structure; receiving social network content that includes one or more content items; and identifying one or more content items that are predicted to become viral based on utilization of the content items between different communities in the social network structure.

Abstract: The disclosure relates to a computer server system implementing a method to obtain a plurality of online articles for display on a webpage; obtain a candidate promoted content for each of the plurality of online articles; for each of the plurality of online article and the corresponding candidate promoted content pairs: determine a virality score of the online article indicating popularity of the online article among online users; determine a similarity score indicating similarity between the online article and the candidate promoted content; determine a qualification score based on the virality score and the similarity score; select a pair of target article and target promoted content from the plurality of article and candidate promoted content pairs based on the corresponding qualification scores; and display the target promoted content on the webpage.

Abstract: Systems and methods for predicting virality of a content item are disclosed. A method includes: receiving a social network structure; identifying communities within the social network structure, where communities are identified as dense subnetworks in the social network structure; receiving social network content that includes one or more content items; and identifying one or more content items that are predicted to become viral based on utilization of the content items between different communities in the social network structure.