Abstract: The present disclosure relates to a video content discovery apparatus, system, method and computer program. In one aspect of the disclosure there is provided a video content discovery module configured to receive a content query, retrieve, from one or more information sources, text that relates to the content query, process the retrieved text, at least in part using Natural Language Processing, to transform the content query to a set comprising one or more video content descriptors, and identify one or more video segments of a plurality of available video segments, using the one or more video content descriptors.