Patents by Inventor Forrest M. Murphy

Forrest M. Murphy has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • PERSISTENT CROSS PLATFORM COLLECTION OF AUDIENCE DATA
    Publication number: 20090204615
    Abstract: Previous attempts to measure content and/or advertising consumption treat each category as a unique silo of information. A method, system, and method of doing business generate a profile by obtaining at least a first and second data measurement from a user impression of a linear source of content and a user impression of a time-shifted source of content and/or a user impression of an interactive source of content, and associating the measurements with a user ID to generate a profile.
    Type: Application
    Filed: February 7, 2008
    Publication date: August 13, 2009
    Inventors: Eduardo G. Samame, William Eric Kreth, Forrest M. Murphy