Abstract: The present invention provides an apparatus and process for facilitating customer-driven sales of products having multiple configurations, preferably automobiles and trucks. The apparatus is a computer network comprising a server with a product database thereon, an intermediary subsystem, and a seller subsystem. The server, intermediary subsystem, and seller subsystem function together and communicate with each other to allow an intermediary, on behalf of a customer, to configure a feasible product, transmit a request for quote (RFQ) to a target set of sellers in the customer's geographic area, receive quotes from the target sellers in response to the RFQ, and transmit the customer's acceptance of one of the quotes to the appropriate seller. The apparatus may also include a customer subsystem by which the customer may configure their own feasible product and transmit their feasible product information to the intermediary.

Abstract: A description language providing a hierarchical data structure that includes a public portion, hierarchically storing product information including identification of the product and standard and optional features desired for the product. The data structure further includes a private portion for secure storage of customer information. The discloser includes a system comprising a server with a product database, an intermediary subsystem, and a seller subsystem. A product is configured which stores the configured product and features in the data structure. A request for quote (RFQ) is transmitted, with the data structure, to sellers in the customer's geographic area, based on a comparison of product features with sellers stock. Quotes are returned from the sellers in response to which the customer sends an acceptance of a quote to the appropriate seller. While the invention is applicable to any product available in multiple configurations, specific embodiments are directed to vehicle implementations.