Abstract: Device for winding and applying a tape, particularly an adhesive tape, around the coil kept fixed in a coil winding machine, of the type comprising a support table to rotate about a fixed coil and carrying a reel of feed tape, comprising means for pivoting the reel of tape, first guide means for guiding the tape in strict proximity of the fixed body in a plane parallel to the winding axis, second guide means disposed at a short distance from the first guide means and in a position such that the tape unwinds between the first and second guide means along a first path substantially perpendicular to the winding axis, said second guide means being arranged to deviate the tape along a second path which withdraws from the coil and which forms an angle which may be as small as desired, even zero, to the winding axis, the pivoting means for the reel of tape being aligned with the second path.