Abstract: A method for evaluating a business sales environment. The method includes defining a first and second set of businesses, each forming a part of an industry. Defining a set of objective evaluation parameters suitable for evaluating a shopping experience. Weighted values are assigned to the evaluation parameters and information relevant to the evaluation parameters is obtained. Rating values are generated for at least one business of the first set of businesses and for at least one business of the second set of businesses by assessing the obtaining information in conjunction with the set of objective evaluation parameters and the associated weighting values. A report is generated that includes the compared rating values.