Abstract: An apparatus, method and system for applying a liquid coating on an elongated work piece. One example is an arrow shaft. The apparatus comprises a body with a wiper on or in the body. A mounting interface allows the body to be mounted on a support, which in one example is the top of a can holding the liquid to be applied. An excess amount of liquid is applied to the work piece (e.g. by dipping an end or other application of the liquid to a location along the work piece, and the work piece is then moved past the wiper such that the wiper wipes the liquid on the work piece but gathers excess liquid for substantially even coating of the liquid along the work piece.