Abstract: An apparatus wherein a covering hub cap includes a horizontally aligned message display arranged for rotation with the associated automotive wheel during rotation of the wheel, and re-alignment of the horizontal message display upon cessation of the automotive wheel in rotation. A first metallic sphere is captured within the hub cap disk, and further including an elongate cylindrical slot diametrically aligned with the first sphere at an opposed side of the axial center of the hub cap disk rotatably receiving a second sphere therewithin, wherein the second sphere is directed to an outward portion of the slot during rotation of the wheel and directed at a forward position of the slot adjacent the axial center of the disk during stationary positioning of the disk to align the message slot in a horizontal orientation between the first and second spheres.