Abstract: A selective information display device having a self-supporting frame comprising an upper magazine and a lower magazine adapted to store rolls containing rolled up informational posters, each poster equipped at one of its ends with an elastic return which ensures the rolling up of the poster inside its roll without any external action, and on the other end with an outer extract assembly allowing an opposing force of the elastic return to be counteracted, and the unrolling of the posters out of their rolls. The device also comprising at least one display window allowing the display of information on the poster unrolled behind it and at least one unwinder equipped with a pair of hooks arranged facing each other and acting to hook the outer extracting assembly for extracting the posters from their rolls, thus, ensuring the unrolling of one poster behind the window at the same time as the rolling up of another poster having just been displayed.