Abstract: The golf club head evaluation system provides two methods for evaluating and comparing various club head designs. Method one is a data acquisition apparatus that captures, processes, and displays the bending and torsional deflections and accelerations of a golf club shaft in response to impact loads applied to an attached golf club head. Method two provides a graphical method for comparing the inertia properties of golf club heads based upon equivalent inertia ellipsoids. The apparatus contains an instrumented shaft that is supported in a cantilevered position. Golf club heads of various configurations are attached to the end of the shaft. Their graphical images and mass properties are input to the computer. From the mass property data, an ellipsoid is created with equivalent mass properties.