Abstract: The invention relates to a direct printing method for enamelling and/or decorating on surfaces in general (ceramic, glass or metallic materials, inter alia), which are subjected to heat treatment following printing, consisting of transferring an enamel/ink, by means of the use of a device for emitting energy in the form of electromagnetic waves, preferably laser, from a carrier vehicle to the printing surface without any contact between said vehicle and the printing surface. The heat treatment, which is carried out at temperatures higher than 500° C., is used for the adherence of the enamel/ink to the substrate, producing the final ceramic and/or chromatic effect.