Abstract: An apparatus for filling trays with cigarettes, or the like, comprises a cigarette-supplying hopper (1) at the outlet of which there is arranged a plurality of vertical or slightly inclined, generally parallel channels (2), or a plurality of passages defined by equispaced adjacent rollers, through which the cigarettes move down by gravity, the width of channels (2) and the distance between the rollers being slightly greater than the cigarette diameter, provision being made of means for facilitating the cigarette downward movement and of means for interrupting it. In order to facilitate the descent of the cigarettes, the channels (2) are so made as to be swingable to and fro, transversely to the direction of the cigarette downward movement.