Abstract: A portable article display assembly is contemplated which embodies a display frame having at least one hollow upright support member having sidewalls and at least an open bottom end portion. This display assembly comprises ground engaging means having a generally elongated, horizontal support member, at least one support leg attached adjacent each end of the horizontal support member, and retaining means being generally centrally connected to the horizontal member and being slidably insertable within the open end of the upright support for selectively, frictionally holding the ground engaging means in the upright support to thereby lock the latter in the former.