Abstract: A personalized data delivery system for dynamically integrating viewer-specified data with visual content includes an input port for receiving a visual content signal, an output port for displaying enhanced visual content on a display screen, and an interface operatively coupled to the input port and the output port. The personalized data delivery system may also include an input/output port for receiving data from a data content source other than the visual content signal and/or for sending requests for viewer specified data to the data content source. Parameters for the selection and display of data can be customized by the viewer. The interface includes at least one processor being responsive to one or more viewer personalization parameters and operative to integrate at least a portion of the received data with the visual content signal in accordance with the personalization parameters. Memory included in the interface and coupled to the processor at least temporarily stores the personalization parameters.