Abstract: A casing including therein, a circuit board, with a flasher IC chip and a capacitor mounted thereon, a hearing aid type battery removably mounted in the casing in engagement with the circuit board, and a cork holding the battery in place. It also includes an inside coaxial cable leading from an element on the circuit board to an outlet socket in the casing. The lure additionally includes a hook component, which itself includes an outside coaxial cable with a plug at one end detachably inserted in the socket in the casing and connected with the inside coaxial cable. The hook component also includes a light bulb on the extended end of the outside coaxial cable. Fishhooks are secured to the extended end of the outside coaxial cable. The lure has an eyelet for securement thereto of a fishing line.