Abstract: A service provides a complete demand management (DM) solution that enables manufacturers to bring together information and processes from both their demand and supply chains in order to streamline production, reduce inventory write-downs, increase revenues, and improve their competitive position in their markets. The service specifically enables sales and marketing managers to gather and measure demand forecasts from both direct and indirect channels; tabulate the accuracy of demand forecasts over time; feed adjusted forecast data to their enterprise resource planning (ERP) and supply chain systems; allocate inventory in real-time to top-tier partners; reward partners who provide consistently accurate forecasts with entitlements such as market development funds (MDFs), discounts, and higher inventory allocation levels; and give both supply and demand chain partners increased visibility into forecasts, capacity, inventory, and stock-on-hand.