Abstract: A system and method for visualizing a marketing strategy and its effects on a marketplace are disclosed. Using the system or method, an organization can visualize its marketing strategy in a way that links the original creative intent of the marketing strategy with the marketing strategy's effects upon a marketplace. The method and system enable the organization to evaluate the effectiveness of not only its marketing strategy, but of the creative process that led to the marketing strategy's development. The method and system employ representations of creative aspects of the marketing strategy and representations of effects of the marketing strategy on the marketplace, and present, via a graphical user interface, a user-interactive, creative-aspects-based structure, along with the representations of the effects of the marketing strategy, in a manner enabling interaction with the representations of the creative aspects and the effects on the marketplace.