Abstract: Techniques for operating a configure, price, quote (CPQ) platform are provided. The techniques include obtaining a set of component configurations for a set of components in the CPQ platform and a system definition for a system in the CPQ platform. The component configurations include a set of component attributes for the components and a first set of attribute values for the component attributes. The system definition includes a system attribute of the system, the components, and a set of rules to be applied to the component attributes and the system attribute. Next, the rules are applied to the first set of attribute values to produce a second set of attribute values for the system attribute and the component attributes. A system configuration for the system is then outputted, wherein the first system configuration includes the second set of attribute values.