Abstract: A dispenser for a stack of horizontally disposed, rectangular cards or the like and a product vending machine incorporating the dispenser. The dispenser features a magazine for the stack of cards and a dispensing chute beneath the magazine. Between the magazine and the chute, on one lateral side thereof, is a slider with a pair of laterally extending front and rear fingers that can be moved frontally and rearwardly against the front and rear edges, repectively, of the bottommost card of the stack. When the dispenser is actuated, the slider moves rearwardly so that its front finger urges the bottommost card to move rearwardly to an intermediate position in which the rear portions of the card are restrained from moving downwardly while the front portions of the card are free to move downwardly into the dispensing chute.