Abstract: A system, method and computer-readable medium having instructions stored thereon for performing the methods of the present invention are provided. Embodiments of the present invention include a platform (also referred to as “forum”) for selling, purchasing, collecting, viewing, and exchanging data, e.g., pics, videos, other digital mediums, etc. online. A user can maintain collection of pics, for example, similar to a physical card collection or a sticker album of a sporting team, movie, and entertainer, exclusively in an online platform. The user can collect, exchange, and interact with other users having a similar collection. Interaction with other users can include, for example, displaying the user's collection via an electronic and/or online album, competing with another user over completing a collection such as a limited electronic card/pic/video, and exchanging cards/pics/videos with another user.