Abstract: A method of distributing second multi-media content items into a list having at least one first multi-media content item is provided. The list of the first multi-media content item is to be reproduced on a personal TV system. A playlist of first multi-media content items is selected from a plurality of first multi-media content items available on different TV channels. Potential second multi-media content items from a plurality of available second multi-media content items are determined by matching information from the first and second multi-media content items. At least one of the determined second multi-media content items are selected based on a user profile, metadata of the first and second multi-media content items and/or a distribution scheme for distributing the second multi-media content items into the playlist of the first multi-media content items.

Abstract: The present invention relates to an apparatus, method, and computer program product for controlling a recommender system, wherein placement of auxiliary media in relation to at least one content item presented to a user is controlled. A first scheduler (111) is provided for scheduling the at least one content item based on a user profile obtained from a recommender system. Additionally, a second scheduler (118) is provided for scheduling placement of the auxiliary media in response to the first scheduler (111), wherein the second scheduler (118) is adapted to receive information about a scheduled content from the first scheduler (111) and to decide which auxiliary media to place into a presentation space based on the received information.

Abstract: A method of distributing second multi-media content items into a list having at least one first multi-media content item is provided. The list of the first multi-media content item is to be reproduced on a personal TV system. A playlist of first multi-media content items is selected from a plurality of first multi-media content items available on different TV channels. Potential second multi-media content items from a plurality of available second multi-media content items are determined by matching information from the first and second multi-media content items. At least one of the determined second multi-media content items are selected based on a user profile, metadata of the first and second multi-media content items and/or a distribution scheme for distributing the second multi-media content items into the playlist of the first multi-media content items.