Abstract: A report generator that analyzes a vehicle for sale against other vehicles in the market. Each vehicle has specific attributes that are not shared by substantially all similar vehicles, (examples of such attributes are: a low price or a low mileage (both as compared to average), a certified status, a low number of accidents reported, whether it is a late model year, a standard color, a warranty, a low number of previous owners, a sunroof, an upgraded engine, an upgraded stereo, keyless entry, heated seats, navigation, or leather seats). The report generator lists a sub-set of the other vehicles and identifies the missing specific attributes of each vehicle in the sub-set.

Abstract: A method of analyzing a value of a vehicle, the method comprising: (a) receiving a request for information concerning a particular vehicle for sale; (b) receiving vehicle data concerning the particular vehicle and a plurality similar vehicles for sale from at least one source; (c) comparing the vehicle data to identify a subset comprising a plurality of comparable vehicles that are comparable to the particular vehicle and that are for sale; (d) comparing the vehicle data of the particular vehicle to the vehicle data of at least one of the plurality of comparable vehicles to asses a relative value of the particular vehicle; and, (e) generating a report that conveys the relative value of the particular vehicle.