Abstract: This disclosure describes methods, non-transitory computer readable storage media, and systems that generate and present tools on an administrator user interface that can initiate a user-interaction evaluation of users' digital media proficiency and can show a snapshot of user interactions with digital content from the evaluation. For instance, the disclosed systems provide, within a graphical user interface, an option to initiate a user-interaction evaluation. Based on a selection of the option, the disclosed systems generate digital content within the social networking platform as part of the evaluation. The disclosed systems subsequently display information for the evaluation and tracking information for user interactions within the graphical user interface. In one or more portions of the graphical user interface, the disclosed systems display an evaluation dashboard including user-interaction evaluation information.

Abstract: This disclosure describes methods, non-transitory computer readable storage media, and systems that generate digital content for users to access in a social networking platform and detect user interactions with such digital content as part of user-interaction evaluations to determine the users' digital media literacy. For instance, the disclosed systems receive a request to initiate a user-interaction evaluation in a social networking platform. In response to the request, the disclosed systems generate digital content (e.g., social networking posts from a digital media bot) as part of the user-interaction evaluation for users to access in the social networking platform. The disclosed systems further detect interactions by user accounts with the digital content within the social networking platform and then generate digital-media-proficiency metrics for the users based on the interactions.

Abstract: This disclosure describes methods, non-transitory computer readable storage media, and systems that generate digital content for users to access in a social networking platform and detect user interactions with such digital content as part of user-interaction evaluations to determine the users' digital media literacy. For instance, the disclosed systems receive a request to initiate a user-interaction evaluation in a social networking platform. In response to the request, the disclosed systems generate digital content (e.g., social networking posts from a digital media bot) as part of the user-interaction evaluation for users to access in the social networking platform. The disclosed systems further detect interactions by user accounts with the digital content within the social networking platform and then generate digital-media-proficiency metrics for the users based on the interactions.

Abstract: This disclosure describes methods, non-transitory computer readable storage media, and systems that generate and present tools on an administrator user interface that can initiate a user-interaction evaluation of users' digital media proficiency and can show a snapshot of user interactions with digital content from the evaluation. For instance, the disclosed systems provide, within a graphical user interface, an option to initiate a user-interaction evaluation. Based on a selection of the option, the disclosed systems generate digital content within the social networking platform as part of the evaluation. The disclosed systems subsequently display information for the evaluation and tracking information for user interactions within the graphical user interface. In one or more portions of the graphical user interface, the disclosed systems display an evaluation dashboard including user-interaction evaluation information.