Abstract: A counter construction for merchandising prepared foods comprises a support fitted with and extending above the counter and an elongated sneeze guard assembly carried by the support means above the counter top. The sneeze guard is extensible into and out of the counter to permit the assembly to be raised and lowered relative to the counter top, permitting both full service and self-service modes of operation. The sneeze guard assembly further includes other features, including an illuminating light, a shelf and an advertising/accent panel, all of which are carried by the sneeze guard assembly.