Abstract: A publication highlighting implement and method for making the same. The implement includes a plurality of film segments which are transparent upon application to a publication containing textual material. A graphic is printed on each segment for highlighting the textual material which the graphic is placed over. The graphic may be printed in fluorescent ink so as to increase the visibility and noticeability of the segment thus drawing attention to the underlying textual material. Additionally, the graphic may be printed to simulate a three-dimensional image or object causing the marked section to further stand out. The plurality of film segments may be arranged on a sheet of backing which is configured for use as a bookmark which may further contain advertising material thereon. Each segment may include a scalloped edge for increased ease of removal from the original backing as well as from the publication to which it is adhered.