Abstract: The invention relates to a method of handling food products, in which at least one respective product is placed onto a carrier that has a base and a tab pivotable relative to the base about a kink line, the carrier together with the product disposed thereon is fed to a pick-up region that is disposed in a working region of a transfer device, and the carrier together with the product disposed thereon is picked up by the transfer device, is then fed by means of the transfer device to an insertion region of a packaging machine, and is inserted there with a downward movement of the transfer device into a package component, wherein the carrier is moved past a folding contour, which is arranged in the insertion region, during the downward movement and in so doing, on the one hand, the tab is pivoted relative to the base by cooperation with the folding contour and, on the other hand, the carrier is secured against lifting by a holding device of the transfer device that is effective at or in the region of the kink li