Abstract: The invention relates to a reproductive status indication system that comprises an electronic sensing device placed on a bovine, wherein the device is adapted to detect the bovine's reproductive activity and produce reproductive activity data based on that activity. The reproductive status indication system also comprises a data processing system, which analyses the data according to a preselected reproductive activity threshold and time threshold to make a determination as to whether or not the bovine is likely pregnant, following a breeding event, and to cause the reproductive status indication system to provide a visual indication of whether or not the bovine is pregnant, based on that determination.