Abstract: Computer-based systems and methods for the creation and design of custom products in real time that provides sales implementation functionality are provided. A visual design tool can provide a user the capability to configure in real time a three-dimensional product configuration using gestural, affordance-based construction techniques. The visual design tool can provide a navigable and interactive three-dimensional visualization of the product configuration. Once the design of the product configuration is complete, sales implementation information can be generated for the custom product. The sales implementation information can include, for instance, a specification, a bill of materials, engineering drawings for the product, a quote for fabrication and delivery of the product, and other information. On approval of the quote, the product can be ordered. The time from initiation of the customization to placing the order may be no more than a few minutes.