Abstract: A fishing lure of the spinner bait type is connected to a fishing line by means of a device which permits the lure to rotate about an axis substantially perpendicular to the fishing line. The device includes a clevis or cylinder which is mounted on the lure near the intersection of two diverging arms of the lure. The device is mounted by means of a U-shaped connection member which permits free rotation of the device and fixes the device spatially with respect to the lure. The connection device is located on the lure at a position where the fishing line, when pulled taut, defines a line which passes through the center of mass of the lure to maintain the lure statically balanced as well as hydrodynamically balanced when the lure is pulled through the water.