Abstract: A rotatable fishing lure which includes an elongate central member that is selectively engaged by a fish hook having a point and an eyelet formed at opposite ends such that a first part of the hook proximate the point is embedded in a lower end portion of the central member and a second part of the hook proximate the eyelet is embedded in an opposite upper end portion of the central member. One or more spiral arms are attached to and extend outwardly from the central member and are responsive to a pulling force exerted on a fishing line secured to the eyelet of the hook for causing the lure to rotate about an axis of the central member.