Abstract: A method and apparatus for a location-based network service and notification system in which registered users are notified of mutual social interest is presented. Users subscribed in a community register in a network location, either by selecting from a stored catalog of locations a fixed network that corresponds to their physical location or by the spontaneous creation of an ad-hoc network based upon users who are all in the same location, and, after the presence of all other users registered in the network location and select information is presented to the user, the user is allowed to select other of the registered users. Once such selection is accomplished, the user is notified if the selection is mutual.